Why do men need a day set aside for men’s stuff? What’s the point of these themed days which pop up through the year? There’s even a National Pirates Day on September 19th and National Hugging Day on January 21st (a definite date to work from home!)

I don't hide the fact that as a professional speaker, I lead in my work on men's mental health, (whilst also talking about key wellbeing topics such as burnout and community building) and in the last two weeks, as we’ve started to approach Men’s International Day on November 19th and my diary goes absolutely crazy, I've had two separate conversations, with two different people I know, neither conversation of which was prompted by