About Peter Bates
Peter Bates is Head of Brand and Sponsorship for EMEA, responsible for brand communications for the franchise and coordination with the regional product marketing teams within the business across EMEA. He has a strong interest in the role of a brand within an organization and is a steward of the Citi brand across the EMEA region. Peter continuously works to strengthen Citi’s brand, which in turn works to promote the bank, its products, its mission. Peter’s experience prior to Citi was in design within the brand and advertising industry, working for clients such as Ford Motor Company, Sky TV and The Post Office. Peter has an art school education and holds an MA from Central St. Martin’s School of Art and Design.