Are You Making Time for Creativity?

Angela Schettino writes:

I am so busy meeting targets and getting through the workload, I don’t make time to think creatively about my work or the work of my team. I know we could do things better if we took the time to think about it. How do I inject some creativity into our work?

The ability to apply innovative solutions to a process, product or service has long been recognised as a source of competitive advantage. Whilst creativity and innovation are often associated with new technologies, the fact is that creativity can and should be applied in all environments. Being creative can simply mean finding the most elegant solution to a business problem. Taking creativity seriously requires