What are Your Competitors Doing and Why Should HR Managers Care?

Posted in : HR Updates on 11 October 2010 Issues covered:

All businesses face competition. ‘Even if you are the only hitching post in a one-horse town’, you have competition. In simplest terms, competitors are other businesses that could take money away from yours. For example, all companies who are supplying or have supplied to your customers, new companies offering competing or substitute products or services. With the use of the internet to buy products and services we are now competing with businesses near and far.

Getting an understanding of your competitors, what products and services they offer, employer brand, their prices, strengths, weaknesses, marketing literature and current marketing campaigns, quality of their website etc, could

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This article is correct at 06/08/2015

The information in this article is provided as part of Legal-Island's Employment Law Hub. We regret we are not able to respond to requests for specific legal or HR queries and recommend that professional advice is obtained before relying on information supplied anywhere within this article.